About us
Welcome to It’s Not Sunday, where bold designs meet meaningful values. As a small business established in Frankfurt in December 2024, we believe in more than just fashion—we believe in inclusion, financial freedom, love, happiness, sustainability, and a touch of rebellion. These ideals shape everything we create and everything we stand for.
Our commitment to sustainability is at the heart of what we do. We operate as a Print-On-Demand (POD) business, ensuring every item is crafted only when you order it. This approach allows us to minimize waste, reduce overproduction, and keep our environmental footprint small. However, this mission to protect the planet is a shared effort—we kindly encourage responsible purchases by asking you to double-check sizes before ordering. To uphold our values of sustainability, we’re unable to accept returns except in cases of defects.
We’re not here to compete with fast fashion or big corporations. We’re here to bring you designs that make a statement—fashion that reflects your values and celebrates individuality. Together, we’re dreaming big, with the sky as our only limit. From Frankfurt to the world, we’re reaching for the stars, and we’re so grateful to have you on this journey with us.
Thank you for being a part of It’s Not Sunday—where every design tells a story, and every purchase makes a difference.